Duration 1h 44m Project Files Included MP4

Rebranding Workflows in Illustrator and Photoshop

Info:

It’s difficult enough to design an identity for a new company, but when you’re tasked with redesigning an identity for an established company, the challenge is even more difficult at times. This is because you have to create something new and exciting, while also preserving a sense of the business that customers have come to know. In this course, Rebranding Workflows in Illustrator and Photoshop, you’re going to discover how to solve this issue by intelligently dissecting the current identity address its weaknesses, and improve on it by creating a new brand identity. First, you will learn the basics of branding and how an identity fits within a brand. You will also discover if a rebranding is even necessary. Next, you will think through the workflow of what to do while you’re rebranding, both before the change and after. Finally, you will become familiar with a rebranding process by following along with a full rebranding project for a fictional business. By the end of the course, you will have a solid understanding of the concepts of rebranding and how to rebrand an identity. Software required: Photoshop CC 2015 and Illustrator CC 2015.

持续时间 1 h 44 米项目文件包括的 MP4

更名的插画家和 Photoshop 中的工作流

信息︰

很难一家新公司，设计一个标识，但是当你正在责成重新设计为一家成立公司的身份，所面临的挑战有时也更加困难。这是因为你要创造新的东西和令人兴奋，同时也维护客户已经知道经商意识。在此过程中，更名工作流中的插画家和 Photoshop，你会发现如何运用智能夹层当前身份地址它的弱点，解决这一问题，通过创建一个新的品牌标识来改进它。首先，您将学习基本的品牌和标识如何符合品牌。你将会发现是否更名是甚至是必要的。接下来，你会通过什么来做的而你更名，更改之前和之后的工作流。最后，你将变得熟悉重塑过程按照下面的流程与完整的品牌项目，为虚构的业务。课程结束，你将有扎实的理解概念的品牌重塑，如何重塑身份。所需软件︰ Photoshop CC 2015 和插画家 CC 2015 年。