Lynda - Writing a Marketing Plan

English | 36m 34s | Video: AVC (.mp4) 1280x720 29.97 fps | Audio: AAC 48KHz 2ch | 247 MB

Genre: eLearning | Beginner | Feb 02, 2015

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections. Author Drew Boyd also offers advice on how best to present and leverage the plan throughout an organization.

Topics include:

*Planning for a marketing campaign

*Writing the situation analysis

*Writing the strategic, tactical, and budget sections of the plan

*Leveraging your plan