Lynda - Marketing Foundations: Social Media

Size: 783 MB | Duration: 1h 56m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Social media dramatically altered marketing by allowing businesses to engage with their customers, rather than just talk to them. In this course, discover how to leverage social media in your overall marketing strategy, and learn best practices for leading social media campaigns that help you successfully connect with consumers. Brian Honigman provides an overview of social media marketing, explaining why making an investment in social media can benefit your business. He shows how to define your audience and craft a social media strategy focused on your organization's leading goals. Plus, he covers how to work with leading social networks such as Facebook, Instagram, and Snapchat, as well as how to drive results with paid ads, and use goals and metrics to measure your success.

Topics include:

* Why invest in social media?

* Developing a documented strategy

* Defining your audience

* Finding the right channels

* Understanding the nuances of different social networks

* Developing a content series

* Publishing best practices

* Competitive intelligence

* Understanding paid advertising

* Driving results with paid ads

* Pairing metrics to goals